Enlighten

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Mission

Create a city-wide campaign which celebrates the rich built and literary heritage of Edinburgh and the contemporary relevance of the pivotal Scottish Enlightenment.

 

 

Project

Working with artists, designers, technicians and engineers, I project managed the creation of six digital projections illuminating historic buildings including the Melville Monument in St Andrew Square and the iconic Royal Society of Edinburgh.

rse-brain

Projection mapping, animation and 360° cameras were all employed to illuminate quotes from key Enlightenment figures including David Hume, Adam Smith and James Hutton.

enlighten-map14

 

Alongside this, I commissioned contemporary writers and Scottish historians to create new works of flash fiction, poetry and a series of historical introductions to the period which were freely available to stream or download.

enLIGHTen Launch

Poet Billy Letford reading at the project launch

[Photo by Chris Scott for UNESCO City of Literature]

I managed relationships with national and city government departments as well as national marketing agencies and our Business Improvement District community to drive footfall to the area and promote literary and cultural tourism in the city.

 

waterstones window enlighten

 

Reach

The project had a combined footfall of 400,000 spectators in its 18-day run, plus thousands of video views and millions of impressions in our multi-platform social media campaign.

enLIGHTen

[Photo by Chris Scott for the UNESCO City of Literature]

 

The project campaign ran across print and digital media. We created a custom website and hashtag, incorporating public polls, social media events and competitions for a cohesive identity across multiple platforms.

Highlights include a photography competition with Blipfoto  [a winning shot can be found here], a series of free walking tours, live performances of the commissioned stories and poems, and a press launch with Councillor Deidre Brock, Convener of Edinburgh City’s Culture & Leisure committee and Deputy Lord Provost.

 

“@kirstylogan: #edLIGHTen is such a badass project – I love this video. http://www.youtube.com/watch?v=f4QbvMhv2tE”

 

Sprout Social was used to track our twitter campaign.

 

enlighten twitter reach at a glance

 

Portfolio Film

 

 

Partners

This project was part of the Year of Creative Scotland, and funded by Creative Scotland, Edinburgh City Council and Marketing Edinburgh.

Enlighten was devised for the Edinburgh UNESCO City of Literature Trust, and delivered in partnership with the UNESCO World Heritage Trust, Royal Society of Edinburgh, NL Productions, Pufferfish, Essential Edinburgh, Scottish Enterprise, Jump Marketing and all the businesses, writers and community members who helped bring the city’s history to life.