Mission

Celebrate Robert Louis Stevenson’s birthday through a city-wide series of events and promotions which raise awareness of RLS, his work and Scottish literature at large.

Project

I managed the development of this emerging holiday campaign on behalf of the UNESCO City of Literature Trust.

This included developing the brand identity and marketing materials for the day — a jaunty mustache & pirate theme, tipping its hat to Stevenson’s prodigious handlebar, his sharp sense of humor and his best-selling Treasure Island (he coined the phrase Yo Ho Ho in that work). 

 

 

Materials were distributed across the city on buttons, badges, posters and postcards to promote a series of community events hosted by a number of partners including a keynote event held at the University of Edinburgh. Working with Napier University, short theater pieces of his most famous works popped-up on city streets and in parks, too.

 

An #RLSDay hashtag was plastered on city sidewalks along with great Stevenson quotes, and an RLS-inspired flashmob (complete with mustaches!) gathered in the city center to read his work aloud.

 

Partners

Edinburgh UNESCO City of Literature, Edinburgh City Libraries, Napier University, University of Edinburgh, National Library of Scotland, Writer’s Museum, Association of Scottish Literary Studies